Velocity Consulting
Velocity Consulting is a full-service marketing agency run entirely by Carthage College students. Members gain incredible experience and build a strong portfolio while providing marketing, branding, graphic design, web development, accounting, finance, product testing, and editing services for area businesses and nonprofits.
First in the U.S.
Velocity Consulting was established in 2009 to give students the opportunity to apply what they learn in the classroom in a meaningful way and to gain real-life work experience before leaving college. It was the first organization of its kind in the United States. Other colleges have since copied the Velocity model, including Harvard University.
Today, more than 50 Carthage students are involved in Velocity Consulting. Clients have included Johnson Outdoors, Snap-on Inc., Kenosha County, Expanded Technologies, and the Urban League of Racine, as well as international and out-of-state clients.
Services
Velocity accepts students of all majors, allowing the agency to offer clients a wide range of services including:
- Accounting systems
- Financial analysis
- Economic impact studies
- Market research
- Environmental studies
- Product testing
- GIS analysis
- Business plans
- Marketing plans
- Web design
- Annual reports
- Speech writing
- Point of sale materials
- Videos
- Training materials
- Social media
- Event marketing
- Press releases
- Photography
- Product launches
- Curriculum design
Benefits for Students
- Real work experience with real titles and job descriptions
- Online portfolio of work and credits
- Resume building
- Networking
Sample Clients and Projects
Economic Feasibility Study and Market Analysis — Kenosha County Golf Courses
Velocity Consulting delivered a 110-page feasibility study and market analysis and presented it to the Kenosha County Board. The board chose to act on several recommendations. The project also garnered regional media attention.
Product Rebranding — Confidential Client
Velocity Consulting created a brand positioning paper, advertising campaign, creative brief, and sample print advertisements.
Economic Feasibility Study and Market Analysis — The Prairie School
Velocity Consulting delivered a 140-page feasibility study and market analysis and presented it to The Prairie School Executive Board. The board chose to act on several recommendations.