Lisa Franklin ’82
Lisa Franklin ’82
- Assistant Professor of Management and Marketing
Professor Lisa Franklin ’82 is an enthusiastic leader with a passion for developing individuals, teams, strategies, and products that meet customer needs profitably. As a professor and business consultant, she focuses her extensive experience and talents to connect ideas and spark creativity in others.
Prof. Franklin conducts lectures and activities to foster analytical, strategic, and critical-thinking skills. All courses include real-world projects to aid in students’ understanding of market dynamics, identifying unique selling propositions, researching and discovering customer insights, and ultimately developing messaging and strategic plans.
- Bachelor of Arts, Carthage College, 1982
- Master of Science Product Design and Development, Northwestern University, 2010
- BUS 4900 Business Policies Senior Seminar
- MKT 3130 Marketing Principles
- MKT 3140 Consumer Behavior
- MKT 4100 Integrated Marketing Communications
- MKT 4210W Marketing Research
- MGT 5030 Strategic Market Analysis