Public Relations Senior Theses

Public relations majors must complete CDM 4030 Senior Seminar for Public Relations Majors. The successful design of a campaign is a crucial component of this course and is essential for the assessment of effective student learning in the major. CDM 4030 is required, regardless of what additional majors a student may be pursuing.

Every Carthage student is required to submit a senior thesis or capstone project to demonstrate their mastery of their chosen area of study.

Here is a look at recent projects Carthage communication and digital media students have created for this requirement:

• “The Impact of Social Media on the Travel Industry”
• “The Influence and Impact of Content Creation in Public Relations: Influencers, Consumers, and Brands”
• “Will You Be My Friend?: How K-Pop Expanded Into the United States”
• “The Correlation of Likability and Success”
• “Analysis of the LPGA’s ‘Drive On’ Campaign”
• “Female-Led Industry: Women in Media with a Case Study on Hello Sunshine”
• “Crisis Communication in Theater”
• “The Evolution of the Music Industry through Social Media”
• “Doing Good by Communicating Well: The Role of Nonprofits in Corporate Social Responsibility”
• “Brand Personality: A Theory of Advertising”
• “Crisis Communication Management and the National Football League”