New York City, New York
Public Relations and Communication
Senior eCommerce Marketing Specialist at Reprise Digital
As a senior e-commerce marketing specialist at Reprise Digital, Megan Maurer’19 helps in the strategy and implementation of LEGO advertisement on Amazon, Walmart, and Target. She is also pursuing a Master of Science in International Marketing at King’s College London.
Ms. Maurer believes the opportunities she had at Carthage are what led her to her current career and her decision to continue her education.
“The coursework provided in the Communication and Digital Media Department gave me the opportunity to learn more about how we can connect with various audiences and the importance of brand integrity.”
What have you enjoyed most about your career?
“I love that my role is a balance of data and creative. I get to use data collected from campaigns to derive results and recommendations for future campaign strategies.”
How did Carthage prepare you?
“The coursework provided in the Communication and Digital Media Department gave me the opportunity to learn more about how we can connect with various audiences and the importance of brand integrity. I was also exposed to various internship opportunities that led me to my interest in the role I work in today.”
How has your liberal arts education benefitted you?
“When I first started my role in New York City as a paid search associate, I had no previous experience in paid media. Carthage gave me the skills to tackle these new tasks, enabling me to apply what I did know about marketing to make connections and eventually understand the position. Being completely hands-on also helped me adjust to the role quickly.”
Why did you choose Carthage?
“I loved the close proximity to family and the small campus size. I was able to work closely with professors when I had questions and build close friendships, which I’ve maintained since graduation.”
What opportunities were made possible because of your Carthage experience?
“Having previously considered working in non-profit, I was given the opportunity to work a paid internship through Carthage at Building Our Future in Kenosha. There, I promoted the organization in news articles that highlighted the various opportunities for kids and young adults. I was able to interview local leaders who were helping bridge the gap in equal opportunity for education in our community.”
What Carthage professors played a part in your success and how?
“Professor Colleen Palmer was an insightful professor who gave critical feedback throughout my courses and for my public relations thesis project. What I learned from her helped me be able to submit my thesis for the National Conference for Undergraduate Research (NCUR) and eventually be accepted for a poster presentation in Atlanta in 2019. My exposure to various graduate schools at NCUR and working on my thesis project is what sparked my interest in continuing my education.”
What role have the values in Carthage's mission, "Seeking Truth, Building Strength, Inspiring Service — Together" played in your life?
“These values have played a continuous role in my life. I spend my time volunteering in the community, supporting my team members at work, and always looking for an opportunity to learn and grow both professionally and personally.”