Scroll down to read descriptions of the marketing courses offered at Carthage, or click on the following links for additional resources.
An analysis of accounting, the language of business. Introduction to basic accounting theory, concepts, and practices emphasizing income measurement; study of the accounting cycle; and preparation of basic financial statements.
This course focuses on the use of accounting as an analytic business tool within a business organization. This includes understanding cost behavior and using this knowledge to make important management decisions. It includes developing the costs of providing products and/or services to the organization’s customers and developing budgets or plans for the organization’s operations. Finally, it includes measuring performance against those plans for purposes of taking corrective action and rewarding performance. Emphasis will be placed on current innovations in managerial accounting resulting from changes in the global manufacturing environment. Analytical skills and written and oral communication skills will be emphasized, partly through the medium of case studies that model real-world situations.
Prerequisite: ACC 2010
Introduction to Business
This course will introduce the disciplines of business. Through readings, observations, hands-on applications, and cases, students will study current topics and trends relating to business. Students will also develop skills for problem-solving, communication, research, analysis, and presentation. Students will consider and evaluate career pathways.
Applied Statistics for Management and Economics
The application of statistics to problems in business and economics, encompassing the gathering, organization, analysis, and presentation of data. Topics include descriptive statistics in tabular and graphical forms, the common measures of central tendency and dispersion, sampling and probability distributions, construction of confidence intervals and hypothesis testing, and correlation analysis. This course is offered as BUS 2340 or ECN 2340. Students who earned less than 20 on the math component of the ACT (or equivalent on the SAT) are encouraged to take a math class to strengthen their preparation for this class.
Business Policies Senior Seminar
Business Policies Seminar is a capstone course for seniors majoring in marketing, management, accounting, and finance. It is designed to allow students to integrate their knowledge from other Business Department curriculum and apply those insights in seminar discussion of current business topics and readings. Additionally, under the supervision of the instructor, all students will complete a Senior Thesis/Project fulfilling both the seminar requirement and the general college requirement. Senior Thesis/Project choices are determined by each student, presented to the instructor for approval, and completed over the course of the scheduled term.
Prerequisites: Senior standing, BUS/ECN 2340 or MGT 3100, and MGT 3120
Principles of Microeconomics
The rise and expansion of market economies, and the principles of microeconomic behavior. Topics include an introduction to economic methodologies, the ideas and institutions of the microeconomy, consumer behavior, the business firm and market structure, labor and capital markets, and government policies affecting resource allocation and the distribution of income.
Principles of Macroeconomics
An introduction to the principles and issues of the national economy, and the institutions of macroeconomic behavior. Topics include the role of government in a mixed market economy; measuring and determining national income; money and the banking system; and the public policies available for achieving full employment, price stability, and continuing economic growth in modern industrial and democratic societies.
Introduction to Business Analytics
A survey of the mathematical models of Management Science and Operations Research (such as linear programming, queuing theory, decision analysis, and simulation) applied to managerial decisionmaking.
Prerequisites: BUS/ECN 2340, SWK 2330, GEO 2900, MTH 1050, or MTH 3050 and sophomore standing or higher.
Principles of Management
This course prepares students for future leadership roles and positions in management. The course’s main focus is directed toward the behavioral aspects of work cultures and to the development of an effective philosophy and strategy for successful management performance in the 21st century. Topics include the changing workplace; the social, ethical, and legal issues in management; cross-cultural awareness; self-awareness; planning and decision-making; project management; motivation; and leading/ working in teams.
Prerequisite: Sophomore standing
Legal Environment of Business
This is an introductory, general survey course of American legal principles and their application to the business world. Students will develop an understanding of the legal system, the litigation process, and the ethical considerations attendant to making important business decisions. Areas of study will include contracts, torts, property, business organization, employment law, discrimination, crimes, the Constitution, and the regulatory process. Oral and written analysis of case law will be utilized to help students appreciate, understand, and explain multiple points of view regarding the legal environment of business.
Prerequisite: Sophomore standing
A study of management in an international environment, its evolution, and its position in today’s society. Students also study the control and decision-making process for management of a worldwide organization, including the financial, marketing, human resource, political, and ethical implications of the worldwide organization in local markets and in the international community.
Prerequisite: Junior standing
This course provides a general knowledge of marketing, emphasizing marketing mix elements (Product, Price, Promotion, and Placement) for both consumer and industrial products, marketing strategies, customer behavior, and promotion. Topics include situation analysis techniques; marketing segmentation; identification of target markets; product/brand positioning via the 4 Ps of marketing; development and presentation of a marketing plan for a local business; and the social, ethical, and legal issues in marketing.
Prerequisite: Sophomore standing
This course focuses on the development of successful marketing strategies by analysis of theories of consumer behavior and their application to successful decision-making. The course will incorporate a variety of perspectives from psychology, economics, geography, sociology, and cultural anthropology in acquiring an understanding of consumer thought processes and overt behaviors, and the consumer environment. Topics related to for-profit and not-for-profit institutions are addressed.
Prerequisite: MKT 3130
Personal Selling and Sales Management
This class is designed for all marketing majors and those students who are planning a career in professional sales. The course focuses on both personal selling and sales analytics. Students will learn how to communicate with prospective customers to understand their needs, match those needs with the appropriate product or service, and present an effective sales presentation. In addition, students will develop an in-depth understanding of how to analyze and report on sales data using Microsoft Excel. Lectures, role-playing exercises, mock sales calls, class exercises (using salesforce.com), and case studies are used to reinforce the text. Topics also include the social, ethical, and legal issues in selling; handling objections; and closing deals.
Prerequisites: MKT 3130 and junior standing, or permission of instructor
Integrated Marketing Communications
This course focuses on the theory and practice of designing and implementing an integrated marketing communications program for maximum impact on customers and constituents. Class lectures and applied activities are designed to foster analytical and critical-thinking skills in campaign design and development; strategic promotional planning; research and assessment of target markets; media buying strategy; and national, global, and ethical issues. A variety of traditional and new communication media are addressed. Recent developments in marketing communications are also addressed.
Prerequisites: MKT 3130 and junior standing
Direct Marketing Analytics
This course focuses on the development of critical thinking and analytical skills in the design of marketing strategy and tactics using databases. Database marketing refers to a company’s use of databases to gain a better understanding of customers, and accomplish marketing objectives, by delivering higher levels of customer satisfaction. Topics and applications in this class focus on market segmentation, customer relationship management, trend analysis, and accountability of marketing actions. For-profit and not-for-profit situations are addressed.
Prerequisite: MKT 3130
This course is designed to survey current marketing research practices and procedures. Coursework will focus on the development of reliable and valid measures, and the application of various qualitative and quantitative methods. The emphasis is on providing useful information for marketing decisions.
Prerequisites: MKT 3130 and BUS/ECN 2340 or MGT 3100
Business to Business Marketing
This is the capstone class for all marketing majors, and it allows students to apply their knowledge gained from previous courses within the context of the business-to-business environment. Students will find an industrial product, create a feasibility study, develop a business plan and marketing plan, and execute the marketing plan. Executional elements include branding, logos/icons, website, product brochures, direct marketing campaign, and Google AdWords campaign.
Prerequisites: ACC 2000 or ACC 2020 or ACC 2040 and MKT 3230
This course focuses on the successful development of marketing strategies based on an understanding of consumer behavior and current marketing research practices and procedures. Frameworks of consumer decision-making and overt behavior will include perspectives based on psychology, sociology, behavioral economics, and cultural anthropology. Applied research projects will incorporate both qualitative and quantitative methods.
Prerequisites: MKT 3130 and ECN/BUS 2340 or MGT 3100